New Start Business Equipment Finance – RuffEdge Sharpening Services

The Goal:

The Director of RuffEdge Sharpening Services, a seasoned entrepreneur, identified a niche in the market to expand the business into machinery and knife sharpening services. As a relatively new business, they required:

• Funding for new machine sharpening equipment.
• Cash flow for marketing, website development, and staff training.

Finding a funding partner who shared the Director’s vision and understood the challenges of starting a new business was a significant obstacle.

Challenges:

Many lenders and brokers were hesitant to support a new business due to the perceived risk. The main challenges included:

• Limited willingness from lenders to invest in a new and unproven venture.
• A lack of funding partners prepared to take the time to understand the business’s long-term goals.

RB Finance’s Solution:
Utilising extensive experience in banking and as business owners, RB Finance worked closely with RuffEdge to:

• Gain a thorough understanding of the client’s objectives and vision.
• Develop a strategy to support both short-term needs and long-term growth.

What We Delivered:

• Asset Finance to secure high-quality sharpening equipment.
• Cash Flow Support for marketing, website creation, and training.

Results Achieved:

RB Finance’s tailored approach allowed RuffEdge Sharpening Services to:

• Acquire the necessary equipment to establish a strong position in their niche market.
• Launch effective marketing campaigns and a professional website to attract customers.
• Provide comprehensive training to ensure operational excellence.

Client Feedback:
“I can’t thank Mark enough for helping me grow my business. I 100% recommend Response Business Finance. It really wouldn’t have been possible without their help!”

Key Contributor:

• Mark Squires
  “Mark took the time to understand our business and worked tirelessly to ensure we had the funding needed to succeed.”