
Case Study by Response Business Finance
New Start Business Loan & Equipment Finance – Zen Beauty
The Goal:
Zen Beauty, a growing salon with ambitions to expand its professional services, required funding to:
- Purchase new equipment to offer advanced, non-invasive beauty treatments.
- Support cash flow for marketing, website development, and contingency planning.
- Invest in training to gain new qualifications and expand client offerings, increasing revenue and profitability.
RB Finance recognised the challenges of maintaining cash flow while limiting personal financial strain, providing tailored funding solutions to support the salon’s goals.
Challenges:
Like many new businesses, Zen Beauty faced difficulties in securing funding from traditional lenders and brokers, who often hesitate to support start-ups.
RB Finance’s Approach:
RB Finance leveraged its expertise in banking and business operations to:
- Understand the salon’s vision and long-term goals.
- Formalise a funding strategy to address both immediate needs and future growth.
What We Delivered:
- New Start Loan to cover marketing and start-up costs (Unsecured Loan).
- Asset Finance to fund the purchase of new equipment.
- Site Upgrades to enhance the salon’s rejuvenation clinic.
- Training Support to enable the expansion of service offerings.
Results Achieved:
RB Finance’s tailored funding solutions allowed Zen Beauty to:
- Invest in high-quality equipment to introduce advanced beauty treatments.
- Maintain cash flow stability during start-up operations.
- Upgrade the salon’s facilities to attract a broader client base.
- Expand professional qualifications, enabling the salon to increase revenue and offer diverse services.
Client Feedback:
“I felt that my issues were listened to and understood. RB Finance wanted to help support me in achieving my goals. The service I received was professional and personable, and my funding support came through quickly.”
Key Contributor:
- Mark Squires
“Mark’s dedication and understanding were instrumental in securing the funding Zen Beauty needed to grow and succeed.”
Client Recommendation:
“RB Finance provided exceptional support throughout the funding process. Their professional yet personal approach made a huge difference, and I highly recommend them to any new business seeking financial solutions.”
Mark Squires
Managing Director
Mark Squires is a seasoned professional with a passion for transforming how businesses access finance. As the founder of Response Business Finance (RBF), Mark leads a boutique commercial brokerage built on the principles of sensibility, ethics, and proactivity. His vision is simple yet profound: to make commercial finance personal, offering tailored solutions that empower SMEs to thrive.